TUI Nordic returns to Fuerteventura after seven-year absence
TUI Nordic is set to restart flights to Fuerteventura after seven years without activity on the island, in a move that strengthens links with the Nordic market ahead of the winter season.
The tour operator has also confirmed it will bring forward the launch of its Stockholm route to 23rd October, meaning an early start to the 2026/2027 winter programme.
The decision was announced during a recent visit to the island by Linnea Malmbeg, Senior Product Manager at TUI Nordic, who travelled with her team to review the destination ahead of the upcoming campaign.
Strategic return for key market
The Fuerteventura Cabildo has described the return as strategically important, highlighting the value of Nordic visitors to the island’s tourism model.
Recent figures underline that point. In 2025, Swedish tourists recorded an average total spend of €1,547 per trip, with a daily expenditure of €166 and an average stay of 9.3 nights, figures above several other international markets.
High-spending, independent travellers
Beyond economic impact, Swedish visitors are also seen as a strong fit for Fuerteventura’s tourism offer. According to Turespaña data, 92% travel for leisure purposes, with beaches (77%), city visits (64%) and shopping (52%) among their main interests.
A notable feature of the Swedish market is its independence: 71.9% travel without a package holiday. Accommodation preferences are primarily hotels (65%) and apartments (32%), a pattern that helps spread spending across the local economy.
Potential to recover former volumes
The return of TUI Nordic opens the door to recovering visitor numbers closer to previous levels. In 2018, the last year the operator was active on the island, Fuerteventura welcomed 44,348 Swedish tourists. By contrast, 15,321 were recorded in 2025.
Island tourism councillor Marlene Figueroa has framed the move as part of a broader strategy focused on attracting higher-value visitors and building a more balanced tourism model.
She stressed that the Nordic market aligns well with this objective due to its spending capacity, longer stays and travel patterns. The reactivation of routes to northern Europe is therefore seen as consistent with the island’s diversification strategy and efforts to improve the overall visitor profile.
With winter bookings on the horizon, the renewed connection with Sweden is expected to provide a timely boost to Fuerteventura’s international connectivity.
