A new James Bond is about to make his debut - not on the big screen, but in a video game.
007 First Light introduces a younger version of Ian Fleming's iconic spy, played by Irish actor Patrick Gibson.
It presents Bond before he's earned his "00" status, offering a fresh take on a character that's seen continual reinvention for more than six decades.
The new game arrives at a moment of transition for the franchise, with no actor yet confirmed as the next cinematic Bond following Daniel Craig's final appearance in No Time to Die in 2021.
The casting process for the live action film has only just officially started, about 15 months since Amazon MGM Studios took control of the Bond franchise.
Gibson's portrayal focuses on a more vulnerable, less experienced version of the character.
I met the actor in a London hotel, where he explained his interpretation of the world's most famous spy.
"In the origins, there's a wound there," he says. "When you feel like you have nothing to lose, and that's met with a purpose, that's a powerful weapon."
The approach mirrors previous attempts to reset the franchise.
Daniel Craig's 2006 debut in Casino Royale famously reintroduced Bond as a rough-edged newly minted "00", many think influenced by the success of the Jason Bourne films. But First Light goes further back, exploring Bond's training before he receives his licence to kill.
The developers have combined elements made famous by the films with details from Fleming's original novels. Gibson says reading Casino Royale revealed "how rich and complex the character is".
Danish studio IO Interactive, best known for the Hitman series, is behind the game.
Production development spans many countries, including Denmark, Sweden, Spain, Turkey, and the UK.
When I visited their studio in Brighton, developers told me "carrying such a massive IP forward" meant they felt the pressure to do it justice.
"We're very lucky to work on it, but that comes with a lot of responsibility," one said.
However, some critics have claimed First Light is a Hitman game wearing a James Bond skin.
The developers were at pains to point out that although some elements of Hitman's DNA can be found in First Light, they're very different.
"To present Bond, we need to offer his entire gamut of abilities," explains Martin Emborg, IO Interactive's narrative director.
"You can throw down, but you can also charm your way in. There's a whole spy work portion of gameplay."
The developers say this marks a departure from earlier Bond games, which Emborg describes as "often more action-driven".
And while some entries in the Bond video game canon are perhaps best forgotten, First Light has its work cut out if it's going to rival GoldenEye 007, released on the Nintendo 64 in 1997 and still widely regarded as a high point for Bond in gaming.
With a new Bond film in development, set to be directed by Dune filmmaker Denis Villeneuve, First Light arrives at a pivotal point for the franchise.
Creative stewardship has passed from long-standing producers Barbara Broccoli and Michael G. Wilson to Amazon MGM. Yet First Light itself was greenlit under the watch of those former custodians of Bond's legacy.
In that sense, it's acting as a bridge between eras, giving audiences a new interpretation of the character while the big-screen Bond team takes its time deciding who will next wield 007's Walther PPK.
It also reflects a broader shift in how major entertainment franchises are evolving. Video games are now a major storytelling medium in their own right, rather than simply tie-ins.
"I think the gap between playing a game and watching a show has got smaller," Gibson says.
Emborg agrees. "There are stories that are better served in a game," he says. "It engages you in a completely different way."
Despite the new direction, First Light retains many hallmarks of the franchise.
There's a cinematic score, co-written by long-time Bond composer David Arnold and featuring vocals from Lana Del Rey.
The game also embraces the series' tradition of shameless high-end product placement, including luxury Omega watches and Aston Martin cars.
And of course, there's quips. While the developers are keeping details under wraps, they confirm humour remains part of Bond's arsenal.
Since Dr No first introduced audiences to 007 in 1962, each era has redefined the character.
Gibson tells me he's aware of the weight of the role and one of cinema's most famous lines of dialogue that comes with it.
When asked to deliver "Bond, James Bond" to my camera team, he laughs.
The actor reveals he's practised it in the bathroom mirror more than he would like to admit, but is saving it for players to discover.
007 First Light is released on 27 May
